Jane Packer Flowers

Jane Packer opened her own innovative flower store over twenty years ago in London's West End. Today, she has stores in the UK, New York Tokyo and Seoul.

When Jane ventured into flower design in the 1980s, arrangements, she says “were stiff and dull. I was into fashion and design, and would scour the markets for anything that had character and shape: wild flowers, unusual textures, exotic foliage. I pushed the boundaries – and still try to today. It’s all about remaining fresh.”

To Jane, floristry is like an art, like fashion or interior design, which uses textures, colours and shapes of flowers to bring out personality and style. Not that her arrangements are ever forced, or over-fussy. “I’ve always tried to arrange flowers in a way that you see them growing in nature, rather than force them into formal arrangements,” she says. “My bouquets tend to be clustered in a way that you might see the flowers growing on a branch. A mirror of pared-down nature, if you like.”

In the past 20 years, Jane has written ten books, presented numerous international TV programmes and lectured extensively all over the world on her flower philosophy.

To complement her contemporary flower range, in 2002 Jane launched her own range of fragrant products: eau de toilette, bath foams, soaps and candles, sold from her stores and now available for the first time on the web.

Click here to see the delivered flower range